According to the Hong Kong Cancer Registry, seven women are diagnosed with breast cancer every day. It’s the most common form of cancer to affect Hong Kong women, and is considered a major health threat to the city.


Hong Kong Cancer Fund is Hong Kong’s largest cancer support organisation, and provides free support to the high number of people living with breast cancer. Their vision is to better the quality of cancer support in Hong Kong, and the work includes: public education, cancer research, home care, peer support, complementary therapies and the funding of hospital equipment.


Despite providing such quality care for breast cancer sufferers and their families, as well as support to health care professionals, the Hong Kong Cancer Fund receives no money from the government. They rely solely on public generosity and a good response to their campaigns. One such campaign is the Pink Revolution.


What is the Pink Revolution?

Now in its 13th year, the Pink Revolution is a month-long campaign to increase awareness of breast cancer, as well as raise funds for the continuing work performed by the Hong Kong Cancer Fund. The campaign is vital in encouraging women to be breast aware, and aims to raise $4 million to help fund the care of more than 7,000 women.


The Pink Revolution coincides with October’s International Breast Cancer Awareness Month, and attracts a large following of corporate supporters eager to boost the campaign. “Shop for Pink” is a promotional part of the campaign, and allows shoppers to buy from participating stores to help raise funds for the Cancer Fund. Gift Flowers will be joining “Shop for Pink” from October 1st.


How Gift Flowers is involved

This October and November, each and every time a Signature Box Pink Rose and Venchi chocolate is ordered, 15% of the proceeds will be donated to the Pink Revolution Fund. The promotion will run from October 1st to November 30th, so by spoiling your loved ones with something beautiful you can feel happy knowing that you are supporting a great cause.


Pink roses are some of the most beautiful flowers you can gift to someone, and are brilliantly versatile when sending a message. A pink rose is seen as a symbol of grace and elegance, and is often gifted as a token of admiration and appreciation. Whether it is for a close friend, your partner, your fiance or mother, a single pink rose or a beautiful bouquet will always be well received. The added bonus of a box of Venchi chocolates will see you rise even higher in the good books.


About Gift Flowers

Gift Flowers is Hong Kong’s premier online florist and specialise in delivering only the very best flowers, stylish bouquets and gifts. Catering for a wide variety of occasions, Gift Flowers is the perfect place to shop online for something special to give to those you love. Signature pink roses come in a beautiful presentation box, a complimentary message card and free delivery to metropolitan area.


How your donation will help the Hong Kong Cancer Fund

By ordering a pink rose and chocolate gift set, 15% of your money will be donated to the Hong Kong Cancer Fund. This money will be used to provide a wide range of care and training services offered by the self-funded organisation, contributing to the improvement in the overall quality of support to patients and their families. In particular, funds raised from the Pink Revolution will be put towards:


  • A groundbreaking study on the use of Accelerated Partial Breast Irradiation (APBI) in Asian women, which could potentially reduce radiation treatment time from five weeks to five days.
  • Psychosocial research at Hong Kong University, with findings being used to help therapists better understand the emotions experienced by breast cancer sufferers.
  • Recovery packs.
  • Home care visits.
  • Lymphoedema care workshops.
  • Support groups.
  • Nurse training.
  • Patient counselling.
  • Peer sharing groups.
  • Rehabilitation workshops.
  • Wigs for the “Look Good, Feel Good” programme.
  • Post-surgery and post-mastectomy bras.


As well as provide support to those already suffering from breast cancer, your 15% donation will also help spread the word about early diagnosis. In cases diagnosed early, 90% of breast cancers can be treated, therefore it is imperative that women learn to check their breasts. The Pink Revolution campaign tagline is “You can’t buy a warning system for breast cancer, so self-check regularly”.


Cancer Fund chairman Sally Lo says early diagnosis is as simple as “getting to know the normal look and feel of your breasts, and seeing your doctor when something is wrong”.  The wider this message is spread, the more realistic early diagnosis is.


How else to get involved

As well as ordering your pink rose and chocolates, you can help support the Pink Revolution by creating your own fundraising campaign. provides all information you need to build your own personalised fundraising page and in just a few simple steps you can encourage your friends, colleagues and family members to donate also.  

 Find out more, and support Pink Revolution by visiting here